CI to Eye CI to Eye | Are Subscriptions and Memberships Dead?
9 snips
Aug 29, 2023 Explore the decline in subscriptions for arts organizations and ways to adapt. Discover the role of social media and Google in search. Learn about the success of narrowing down fixed package offerings and increasing visibility of students in performances. Find out how Stepan Wolf revived flexible memberships and the evolution of membership. Understand audience preferences and behavior. Dive into the themes of evolution, community, and meaningful change.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Role of Social Media and Google in Search
02:02 • 9min
The Success of Narrowing Down Fixed Package Offerings
11:26 • 14min
Increasing Visibility of Students in Performances with the M Zone
25:15 • 2min
Reviving Flexible Memberships for a Lively Theater Experience
27:09 • 6min
Retention and Evolution of Membership
33:00 • 3min
Understanding Audience Preferences and Behavior
36:17 • 18min
Themes of Evolution, Community, and Meaningful Change
54:30 • 2min