CI to Eye | Are Subscriptions and Memberships Dead?
CI to Eye
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The Role of Social Media and Google in Search
This chapter explores whether social media platforms like TikTok and Instagram are overtaking Google as a preferred way of searching for information. While people are using social media for search, they are still using Google as well, highlighting the importance of advertising on both platforms. It also discusses the success of using paid search campaigns on Google for arts organizations and the benefits of having a presence on TikTok and Instagram while investing in Google page search.
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