Introduction

Subscription numbers continue to dwindle at arts organizations across the country, begging the question: Is it time to rethink subscription/membership models? Tune in for a transparent conversation with arts marketers who are doing just that, and gather tips for revamping your own offerings to meet audiences’ evolving needs.

Digital Download (2:05) - Dan digs into client data with fellow senior consultant Ali Blount to determine where arts buyers search, and whether social platforms like TikTok and Instagram are giving traditional search engines a run for their money.

CI to Eye Interview (11:40) - Sara Villagio, CMO of Carnegie Hall, leads a follow-up discussion with our subscriptions and memberships panelists from Boot Camp 2022. Hear how their season-long experiments fared and what new tactics they’re excited to test in the season ahead.

LINKS:

Capacity Interactive | Ask CI: Where Do Arts Buyers Search?

New York Times | For Gen Z, TikTok Is the New Search Engine

Capacity Interactive | 2021 Performing Arts Ticket Buyer Media Usage Study