
CI to Eye
In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?
It starts by asking tough questions and seeking fresh perspectives.
CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Capacity Interactive (CI), the premier digital marketing consulting firm for arts and cultural organizations.
From arts leadership and arts management to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:
- Expert perspectives on timely topics.
- Insight and inspiration from the arts and beyond.
- The latest in digital marketing to help you stay ahead of the curve.
- The inside scoop on experimentation, exploration, and innovation at CI.
- Events, resources, and content from CI to help you market smarter.
If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.
Please join us to CI to Eye.
Latest episodes

Jul 10, 2025 • 18min
CI to Eye | Monica Holt On Curiosity, Leadership, and Evita
A bold new chapter. A brilliant new voice. CI’s President Christopher Williams kicks off a new season of CI to Eye by welcoming Monica Holt, this season's host and Senior Advisor to Capacity Interactive. Monica reflects on her 16-year journey at the Kennedy Center, the passion that’s driven her work, and all things Evita—plus what to expect from upcoming episodes. ---- LINKS: New York Times | ‘Just in Time’ Review: Jonathan Groff Channels Bobby Darin NPR | This summer's most talked-about performance on London's West End isn't onstage Forbes | Trump Takes Over Kennedy Center In War On ‘Woke’ Programming—Here’s What To Know CI to Eye | The New Generation of Arts Leaders

May 29, 2025 • 1h 1min
CI to Eye | Bridging the Marketing-Development Divide
Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities and diminished impact. In this episode, Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share what happens when we break down silos and create true cross-departmental partnerships. They reveal the tools and tactics that keep their teams aligned, the hurdles they’ve worked through, and what any organization can do to build stronger alignment between marketing and development. CI to Eye Interview (time) - Dan sits down with Cincinnati Shakespeare Company to discuss their experience breaking down silos and creating true cross-departmental partnerships. CI-lebrity Sightings (time) - Dan shares his favorite stories of CI clients in the news. This episode spotlights Baltimore Symphony Orchestra, Cincinnati Art Museum, and Atlanta Ballet. LINKS: Cincinnati Shakespeare Company The Violin Channel | Baltimore Symphony Receives $5m Gift Towards Family and Educational Programming WLWT News | Cincinnati Art Museum planning expansion to make Art Climb more accessible TODAY | 100-year-old ballet instructor shares his 3 simple tips for a long, healthy life

6 snips
Apr 30, 2025 • 34min
CI to Eye | Political Shifts and Cultural Stakes of 2025
Brett Egan, President of the DeVos Institute of Arts and Nonprofit Management, dives into the pressing challenges facing the arts sector amid shifting political landscapes. He shares insights on how cultural organizations can adapt to reduced funding and increased restrictions. The conversation also highlights the importance of resilience and collaboration within the community. Additionally, Egan discusses exciting initiatives like Juilliard's move toward offering tuition-free education and the Louisville Orchestra's commitment to accessibility in the arts.

10 snips
Mar 27, 2025 • 43min
CI to Eye | What Zoos Can Teach Us About Exceptional Guest Experiences
Emily O’Hara, Senior Director of Guest Experience at the Detroit Zoological Society, shares her expertise on crafting unforgettable visitor experiences. She emphasizes the intentional design behind great guest interactions, from digital engagement to in-person visits. O’Hara discusses the importance of inclusivity, highlighting sensory-friendly initiatives at the zoo. The conversation also touches on innovative rebranding efforts and the impact of gathering visitor feedback to ensure long-term success in hospitality within cultural institutions.

Feb 27, 2025 • 57min
CI to Eye | The Fight for Inclusion (Re-Release)
In a thought-provoking discussion, Dr. Evelyn Carter, a social psychologist and president of Paradigm, tackles the pressing DEIBA challenges in the arts amid political tensions. She shares actionable strategies for fostering inclusive environments and combating implicit bias in the workplace. Dr. Carter emphasizes the importance of representation and belonging, urging arts organizations to innovate and advocate for historically excluded voices. The conversation inspires listeners to remain resilient and committed to equity in the face of adversity.

Jan 28, 2025 • 18min
CI to Eye | Words of Inspiration To Power 2025
In this episode, we revisit some of the most powerful insights from last year’s guests to inspire and guide the year ahead. This isn’t just a look back—it’s a call to action for our industry. Listen as fourteen cultural leaders remind us why the arts matter and how we can continue to push boundaries, build connections, and lead with purpose.

Dec 19, 2024 • 1h 12min
CI to Eye | Purpose-Driven Leadership in Uncertain Times
The end of the year is a busy time for arts administrators, packed with holiday campaigns and fundraising deadlines. With so much happening, it’s easy to lose sight of the bigger picture. So today we’re taking a moment to pause, reflect, and reconnect with our “why.” In this episode, we revisit a popular Boot Camp 2024 conversation with CI President Priya Iyer Doshi and Terri Freeman, President of The Lewis Museum, about purpose-driven leadership and the resilience of our industry. Then, we ask arts administrators to reflect on their year and what’s fueling their passion in 2025. It will leave you feeling grounded, inspired, and ready to tackle what’s ahead. CI to Eye with Terri Freeman (1:30) - Live from Boot Camp 2024, CI President Priya Iyer Doshi sits down with Terri Freeman, President of The Lewis Museum. Together they discuss purpose-driven leadership, resilience, and navigating uncertainty with clarity. It’s a timely conversation and a powerful reminder of the importance of our work. Ask The Industry (59:30) - Dan takes his microphone to the Boot Camp floor to ask arts administrators about their year in review. They share their excitements, challenges, and what’s keeping them inspired as we roll into 2025. Listen for familiar voices from Acadiana Center for the Arts, ArtOps, ArtsWave, Ballet BC, Carnegie Hall, Chanhassen Dinner Theatres, Charleston Gaillard Center, Cincinnati Arts Association, Hopkins Center for the Arts, Houston Ballet, Huntington Theatre Company, Lincoln Center for the Performing Arts, Madison Symphony Orchestra, New York Theatre Workshop, Paper Mill Playhouse, Proctors Collaborative, Signature Theatre, Trinity Rep, University Musical Society, YoungArts, and ZACH Theatre.

Nov 21, 2024 • 47min
CI to Eye | Why Audiences Aren't Coming Back and How to Fix It
In today’s post-pandemic world, keeping our audiences engaged and organizations financially healthy can feel like an uphill battle. Changing audience behaviors have disrupted traditional marketing strategies, and high churn rates among first-time visitors, subscribers, and donors are slowing revenue growth. But what if there’s a way forward that breaks from the traditional playbook? In this episode, CI President Priya Iyer Doshi sits down with industry leader Aubrey Bergauer to discuss her new book, Run It Like A Business. Aubrey draws inspiration from outside the arts to rethink how organizations can boost relevance, drive revenue, and better serve our communities. Discover how adapting for-profit strategies for non-profit goals can help move your organization forward. ----- CI to Eye with Aubrey Bergauer (1:30) - CI President Priya Iyer Doshi sits down with Run It Like A Business author Aubrey Bergauer to discuss some of the book’s key ideas that can make a big difference in our organizations. CI-lebrity Sightings (44:25) - Dan shares his favorite stories about CI clients in the news. ----- LINKS: Aubrey Bergauer | Run It Like A Business Book Bonuses CI to Eye | Bucking Trends with Disciplined Communication Washington Post | The 20 best art museums in America Washington Post | The best small art museums in America Boston Globe | The Top 100 Women-Led Businesses in Massachusetts in 2024 Oregon Arts Watch | City announces $4 million+ in arts grants The Guardian | Small step or a giant leap? What AI means for the dance world Art Net | Hey Besties, Gen Z Marketing Scripts Have Infiltrated Museums Around the World

Oct 29, 2024 • 19min
CI to Eye | BONUS: A Continuation, Not a Phase
The world is full of injustice and inequity, and most arts organizations have the best of intentions to be responsive in thoughtful and meaningful ways. But it can be challenging–boards and long-time patrons can push back on programming and messaging that feels unfamiliar to them, and change can feel unbearably slow when your organization lacks the necessary connections or resources within its larger community. In this episode, we’ll share never-before-aired insights on how to hold your organization accountable to its goals around representation, access, and equity, from a conversation recorded earlier this year between CI’s VP, Managing Director Christopher Williams and Canton Symphony Orchestra’s Rachel Hagemeier. Rachel discusses the Symphony’s podcast, Orchestrating Change, and the learnings and organizational shifts that have come out of those interviews, as well as the Symphony’s evolving model for community connection. CI to Eye Interview (1:30) - CI’s Christopher Williams sits down with the Canton Symphony Orchestra’s Rachel Hagemeier to help listeners understand how to hold their organizations accountable to their mission and goals around representation, access, and equity. CI-Lebrity Sightings (16:10) - Dan shares his favorite news stories about CI clients. ----- LINKS: Institute for Composer Diversity | 2023 Orchestra Repertoire Report Cleveland.com | ‘I can’t breathe’: Ohio authorities investigating death of man in Canton police custody Know Your Own Bone | Trust Trends for Cultural Entities at Mid-Year 2024 Know Your Own Bone | The Causes Likely Visitors Care About Most as We Enter the Election Cycle Gothamist | After 19 years, a docent at the Rubin Museum says goodbye to his ‘home away from home’ Times of San Diego | San Diego Symphony Celebrates New Look Jacobs Music Center with Concert, ‘Day of Music’ BroadwayWorld | Steppenwolf, Goodman Theatre, and More Take Home Equity Jeff Awards

Sep 26, 2024 • 25min
CI to Eye | Web Analytics 101
A solid web analytics strategy gives the insight you need to better understand your audiences, optimize your campaigns, and ultimately, drive more ticket sales or donations. But for many arts marketers, justifying a greater investment of time and money in web analytics can feel like an uphill battle—especially when making the case to senior leaders who are farther removed from the digital weeds. In this episode, we’ll help you bridge the gap between the technical side of GA4 and the high-level goals that matter to your organization’s decision-makers. With a few key tips, you’ll be able to show your boss and board members that investing in analytics is not only worthwhile, but actually critical for long-term success. CI to Eye Interview (2:30) - Dan sits down with Yosaif Cohain, CI’s VP of Analytics, to help listeners bridge the gap between the technical side of analytics and the high-level goals that matter to arts organizations’ decision-makers. CI-lebrity Sightings (23:10) - Dan shares his favorite news stories about CI clients.