CI to Eye | Are Subscriptions and Memberships Dead?
CI to Eye
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The Success of Narrowing Down Fixed Package Offerings
In this chapter, the speaker discusses the success of narrowing down their fixed package offerings and the higher renewal rate they see from those subscribers. They also talk about the benefits of the Flex model and the ability for subscribers to choose what works best for them. They mention that their Flex subscription sales have returned to pre-pandemic levels.
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