The Danny Miranda Podcast

#207: Michael Sikand – Building Gen Z's Next Media Company

Feb 25, 2022
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ANECDOTE

Meeting Elon Musk As A Kid

  • Michael met Elon Musk on a SpaceX tour at age 12 and asked how private space companies could compete with NASA.
  • Elon corrected him that NASA is a client, leaving a lasting impression on Michael about private-sector ambition.
ANECDOTE

Early Schooltime Pitches And Prototypes

  • In high school Michael pitched projects like a shark-repellent device and a study-app using textbook quizzes, even presenting in Japan without a prototype.
  • He kept experimenting with entrepreneurial ideas before founding Our Future during COVID.
INSIGHT

Hook-First Story Selection

  • A provocative one-liner hook is the core metric for short-form story selection.
  • Michael crafts 30–60 second scripts by distilling research into a single evocative detail that drives retention.
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