How to Tell a Good Story

I'm looking for a really, really provocative hook because a story, there's a lot of great stories. But unless there's a way to describe it in like one sentence that's going to make someone want to watch it for like 30 to 60 seconds, that's really like my meter. So I've become pretty good at identifying stories that are going to work on short form. And yeah, I really look for these evocative one liners,. You know, you look at the PayPal mafia, you know, these billionaires are part of a mafia. The Gates and out there. Bill Gates invented your iPhone. What? Ashton Kutcher is a terrible actor when you compare with his investing