The Importance of Branding in Media

I think if anybody looked at what we're doing, there's no doubt that they would want to buy in to what we're building here. But right now I'm just focused on building the biggest, biggest possible audience and really just trying to build the biggest brand around business content as we can build a moat. So my focus is on building not instead of focusing on, you know, building like a small loyal community. Once we are big enough and that's running on all of our, we've got all these creators and this huge audience and like it's just going and going and going. Then I'll spend more time on a on a on decentralized strategy for the loyalists.