The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
404: Perseverance in SaaS: Navigating Pivots, Exits, and New Ventures - with Jake Stein
Jul 25, 2024
Jake Stein, CEO of Common Paper, shares his entrepreneurial journey, pivots from RJ Metrics to Common Paper, challenges in launching the platform, and strategies for B2B customer acquisition. Topics include validating ideas through customer development, providing free products for customer acquisition, and the importance of focusing on immediate value for customers in SaaS.
01:08:29
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Quick takeaways
- Focusing on standard contracts for B2B SaaS companies distinguishes Common Paper in the market.
- Pivoting towards complex agreements helped Common Paper align better with customer needs and gain traction.
Deep dives
Focus on Providing Standardized Contracts
Common Paper provides standardized contracts and contract management software for B2B software companies. Jake and his co-founder faced challenges with finding product-market fit in the early years of their previous venture, RJ Metrics. The focus on creating standard agreements and managing them efficiently distinguishes Common Paper in the market.
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