Business Wars Starbucks vs Dunkin - Schultz vs The Bean Counters | 3
Mar 9, 2020
Howard Schultz, the former CEO of Starbucks, reflects on his ambitious mission to transform Starbucks into a premier espresso bar concept while contending with resistance from other owners. Meanwhile, Dunkin's Bill Rosenberg grapples with his son's risky decisions as CEO. The discussion dives into the fierce competition brewing between Starbucks and Dunkin', with each brand making strategic shifts to adapt to changing markets. Discover how Schultz's pioneering vision and the challenges at Dunkin' shaped the rivalry that redefined coffee culture.
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Schultz's Espresso Bar Experiment
- Howard Schultz persistently pitched espresso bars to Starbucks' co-founder, Jerry Baldwin, despite initial resistance.
- Schultz's small espresso bar test within a Starbucks store proved successful, serving hundreds of customers daily.
Il Giornale and Starbucks Acquisition
- Schultz left Starbucks to start Il Giornale, his own espresso bar.
- He later bought Starbucks with the help of Bill Gates Senior after a competing investor tried to interfere.
Bob's Chili's Investment
- Bob Rosenberg, CEO of Dunkin' Donuts, defied his father and invested in Chili's, which proved disastrous.
- Bill, Bob's father, was so enraged that he withdrew from the company after Bob had his portrait removed from the office.
