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The ASR Hip Implant Launch
- DePuy Orthopedics launched the ASR hip implant in 2005, touted as a breakthrough.
- It used a loophole to avoid clinical trials in the US, combining existing approved components with a new metal cup.
DePuy's Celebrations
- DePuy celebrated the ASR's success with extravagant sales conferences.
- These featured costumed alligators and a parody song about market share.
Patient Complications with ASR
- Patients experienced pain, inflammation, and the formation of pseudo-tumors.
- These were caused by metal debris from the implant, sometimes requiring multiple replacements.