Leigh Scott, founder of zainatain.com, brings her expertise in conversion rate optimization (CRO) to the forefront. She discusses the misconception that clients want just a pretty website, stressing that they seek effective sales machines. Topics include mapping client sales funnels, defining micro and macro goals, and measuring common CRO metrics. Leigh shares strategic practices for improving conversion rates, emphasizing the importance of ongoing client relationships and tailored CRO roadmaps to drive business growth. A must-listen for web designers!
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volunteer_activism ADVICE
Prioritize Business Goals
Start with business goals and strategy.
Then, work backward to design a frictionless user experience.
insights INSIGHT
Map Entire Customer Journey
Users enter websites from various sources, not just the homepage.
Optimize user journeys based on entry points like social media or organic search.
volunteer_activism ADVICE
Focus on One Main Goal
Identify one main business goal, even with multiple client objectives.
Create subgoals and KPIs aligned with the primary goal for clear decision-making.
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Clients don’t really want a pretty website…they want a 24/7 sales machine.
You work hard creating beautiful designs that are built solid and have intentional messaging and copy…but how do you know all that work is paying off for your client?
How do you measure results?
How do you keep your clients coming back for ongoing work over and over again?
Well, at the end of the day…one of the best ways is to offer some sort of CRO (Conversion Rate Optimization) as a service.
But I’m sure you have a lot of questions on how to do this practically and how to sell it to clients so I can’t think of anyone better to dig into this topic with than Leigh Scott, a conversion rate optimization specialist.
As the founder of zainatain.com, a design and conversion consulting company, this is her bread and butter.
We get into the weeds on this one including:
Mapping out sales funnels for clients
Micro goals vs macro goals
Common CRO metrics
Creating a CRO roadmap for clients
Selling result-based CRO services
A big thanks to Leigh for opening up her playbook on this one!
If you want to learn more about CRO, she’s the next industry expert who’s doing a live training in my community Web Designer Pro! If you’re catching this the week it comes out, you can join Pro and watch her presentation live, otherwise when you join, the replay with all links and resources will be available for rewatch on-demand for you.
And be sure to check out the show notes for this page which has all the links and resources mentioned at joshhall.co/348
View all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcast
Join me this week at Jason Gracia's (founder of Swyft Sites®) Million-Dollar Website Workshop if you're looking to offer a productized web design service where you get out of building and developing to focus on sales and marketing.
It's happening this Thursday, the 21st at NOON EST
Web Design Business with Josh Hall