Web Design Business with Josh Hall
348 - How to Offer (and Sell) Conversion Rate Optimization with Leigh Scott
Oct 14, 2024
Leigh Scott, founder of zainatain.com, brings her expertise in conversion rate optimization (CRO) to the forefront. She discusses the misconception that clients want just a pretty website, stressing that they seek effective sales machines. Topics include mapping client sales funnels, defining micro and macro goals, and measuring common CRO metrics. Leigh shares strategic practices for improving conversion rates, emphasizing the importance of ongoing client relationships and tailored CRO roadmaps to drive business growth. A must-listen for web designers!
01:09:08
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Quick takeaways
- Conversion Rate Optimization (CRO) is essential for transforming a website into a reliable sales machine that meets business goals.
- Mapping customer journeys and optimizing all entry touchpoints is critical for enhancing user experience and increasing conversion rates.
Deep dives
Introduction of New Podcast Playlists
The episode discusses the recent addition of new podcast playlists designed for web designers, covering essential topics such as accessibility, self-care, and content marketing. These curated playlists aim to provide tailored listening experiences to support individuals on their web design journey. Each playlist hosts hundreds of episodes that cater to specific interests and needs, making them valuable resources for both beginners and experienced professionals. Listeners are encouraged to explore these playlists on the podcast's website to enhance their skills and stay updated on relevant subjects.
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