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14min chapter
348 - How to Offer (and Sell) Conversion Rate Optimization with Leigh Scott
Web Design Business with Josh Hall
Strategic CRO Practices
This chapter delves into effective methodologies for conversion rate optimization (CRO), focusing on the role of incremental testing and key performance indicators (KPIs) in measuring success. It highlights the significance of achievable goals, small wins, and tailored recommendations to foster client retention and improve website performance. The discussion also emphasizes the importance of continuous analysis and a structured approach to managing client expectations in the evolving landscape of web design.
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