Leigh Scott, founder of zainatain.com, brings her expertise in conversion rate optimization (CRO) to the forefront. She discusses the misconception that clients want just a pretty website, stressing that they seek effective sales machines. Topics include mapping client sales funnels, defining micro and macro goals, and measuring common CRO metrics. Leigh shares strategic practices for improving conversion rates, emphasizing the importance of ongoing client relationships and tailored CRO roadmaps to drive business growth. A must-listen for web designers!