In this engaging discussion, James Hoffmann, the 2007 World Barista Champion and co-founder of Square Mile Coffee Roasters, shares his passion for coffee. He explains the surprising health benefits of coffee, including its links to cognitive health and longevity. They dive into coffee's history, its cultural significance, and the craft of brewing. Hoffmann also discusses caffeine's effects, the confusion around its content, and the pitfalls of coffee pods. Finally, he reveals tips for getting the most out of every cup, solidifying why coffee captivates millions.
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insights INSIGHT
Coffee Origins
Coffee beans are the seeds of a fruit, the coffee cherry.
Caffeine acts as a natural insect repellent, explaining why higher-grown coffee has less caffeine.
question_answer ANECDOTE
James Hoffmann's Journey
James Hoffmann's coffee journey started at 23 after reading "The Devil's Cup".
He transitioned from not drinking coffee to winning the World Barista Championship in just four years.
insights INSIGHT
Coffee Quality Factors
Coffee quality depends on the farming, roasting, and brewing processes.
Freshly ground coffee is crucial for the best flavor, as pre-ground coffee degrades quickly.
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This book is designed to help readers make consistently excellent coffee at home. It covers various aspects such as what equipment to buy, how to grind coffee, the basics of brewing using different methods (cafetiere, aeropress, stovetop, etc.), understanding coffee drinks, and making the perfect espresso. The book also includes sections on buying great coffee, essential tools, coffee tasting, and iced coffee and cold brew. It aims to make readers more aware coffee consumers and improve their coffee-making skills, whether they are beginners or professionals[2][4].
The World Atlas of Coffee
From Beans to Brewing — Coffees Explored, Explained and Enjoyed
James Hoffman
The World Atlas of Coffee is a detailed and informative book that explores every aspect of coffee. Written by James Hoffmann, a World Barista Champion, it delves into the origins of coffee, the influence of terroir, harvesting and processing methods, roasting techniques, and various brewing methods. The book is organized by continent and then by country, providing a thorough overview of the coffee industry in over 35 countries. It includes detailed guides, step-by-step photography, and beautiful illustrations, making it a valuable resource for both coffee enthusiasts and industry professionals[1][2][3].
The Devil's Cup
A History of the World According to Coffee
Stewart Lee Allen
In 'The Devil's Cup', Stewart Lee Allen embarks on a global journey to explore the historical and cultural significance of coffee. From Ethiopia to the United States, he delves into how coffee has influenced civilizations and sparked revolutions. The book is both a travelogue and a historical account, filled with humor and engaging storytelling.
If you enjoy hearing about the world of coffee, I recommend you check out my conversation with the founder of Pret, Julian Metcalfe, which you can find here: https://www.youtube.com/watch?v=uViyOJsc6O4
It’s the world’s most popular drink, with people drinking over 2 billion cups a day, but we still can’t agree on the most important facts about coffee.
In this new episode Steven sits down with the world leading coffee expert, James Hoffmann. James won the World Barista Championship in 2007, is the co-founder of Square Mile Coffee Roasters and through his YouTube channel has become one of the leading figures in the world of coffee. He is also the author of ‘The World Atlas of Coffee’ and ‘How to Make the Best Coffee at Home’.
In this conversation James and Steven discuss topics, such as:
Where coffee really comes from
How coffee is the world's most popular drug
Why you can't tell how much caffeine is in your coffee
How to get the maximum benefit from coffee
How he went from not drinking coffee to an expert in 2 years
Why coffee costs so much
The best high street coffee you can buy
How we are all addicted to coffee
Why you get the coffee jitters
What is the lethal level of coffee
How caffeine is an insect repellent
The history of coffee
How coffee changed the world
Why 1 cup of coffee will increase your life
How he became the world’s best barista
The best way to make coffee
How to have a better cup of coffee
Why coffee pods are rubbish
His favourite coffee
How he made his passion his life
Why he became obsessed by coffee
How he learned to communicate
You can purchase James’ most recent book, ‘How to Make The Best Coffee at Home’, here: https://amzn.to/3SO1Xl1
The Diary Of A CEO with Steven Bartlett 
