15min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Coffee Expert: The Surprising Link Between Coffee, Mental Health, Depression & Heart Disease! James Hoffmann

The Diary Of A CEO with Steven Bartlett

CHAPTER

Brewing a Champion: A Coffee Journey

This chapter explores the evolution of coffee culture through the eyes of a world champion barista who discovered their passion for coffee later in life. A sensory tasting session highlights the complexities of flavor profiles, roasting techniques, and the varying qualities of coffee from independent shops versus major chains. The speakers share insights on the impact of smell and taste on brand perception, advocating for the unique experiences offered by independent coffee businesses.

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