The Revenue Formula

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

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Jan 18, 2024
Jill Rowley, GTM Advisor at Stage 2 Capital, discusses Nearbound and its benefits, emphasizing the importance of relationships with existing customers. They explore the evolution of marketing automation, buyer behavior, and the concept of social selling. The podcast also touches on the demand waterfall, partner-led motion, unlocking customer data, and the components of Nearbound like partnerships and communities.
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