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The Revenue Formula
WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)
Jan 18, 2024
Jill Rowley, GTM Advisor at Stage 2 Capital, discusses Nearbound and its benefits, emphasizing the importance of relationships with existing customers. They explore the evolution of marketing automation, buyer behavior, and the concept of social selling. The podcast also touches on the demand waterfall, partner-led motion, unlocking customer data, and the components of Nearbound like partnerships and communities.
38:29
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Quick takeaways
- Nearbound is a strategy that focuses on leveraging ecosystem partnerships, communities, and relationships to nurture long-term customer acquisition, retention, and expansion.
- Nearbound enables deeper account penetration, trust-building, collaboration with partners, and optimization of resource allocation for customer acquisition.
Deep dives
Introducing Jill Rowley and her expertise in B2B SaaS
Jill Rowley is a GTM advisor at Stage 2 Capital and has a wealth of experience in B2B SaaS. She has worked at prestigious companies like Salesforce, Eloqua, Oracle, and Marketo. Throughout her career, Jill has emerged as a thought leader, particularly in marketing automation and social selling. She highlights the importance of being a subject matter expert by actually doing the thing she talks about, rather than just reading books and attending events.
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