The Revenue Formula WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)
6 snips
Jan 18, 2024 Jill Rowley, GTM Advisor at Stage 2 Capital, discusses Nearbound and its benefits, emphasizing the importance of relationships with existing customers. They explore the evolution of marketing automation, buyer behavior, and the concept of social selling. The podcast also touches on the demand waterfall, partner-led motion, unlocking customer data, and the components of Nearbound like partnerships and communities.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Evolution of Marketing Automation and Understanding Buyer Behavior
03:10 • 8min
Nearbound: Getting Nearer to the Customer
10:56 • 15min
Exploring the Demand Waterfall and the Bow Tie Model
26:21 • 4min
Unlocking Customer Data and Fosteri
30:16 • 7min
Exploring the Concept of Nearbound and its Components
36:49 • 2min