WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)
The Revenue Formula
Nearbound: Getting Nearer to the Customer
This chapter explores the concept of nearbound as a surround strategy that focuses on building relationships with existing customers. It discusses the limitations of outbound and inbound strategies and highlights the importance of leveraging existing connections and trust. The chapter also emphasizes the value of partnerships in customer acquisition and retention.
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