Jill Rowley, GTM Advisor at Stage 2 Capital, discusses Nearbound and its benefits, emphasizing the importance of relationships with existing customers. They explore the evolution of marketing automation, buyer behavior, and the concept of social selling. The podcast also touches on the demand waterfall, partner-led motion, unlocking customer data, and the components of Nearbound like partnerships and communities.

Jill Rowley, social selling evangelist, discusses the evolution of sales and the need for a new mindset and skillset in social selling. She emphasizes the importance of personalized communication, account-based marketing in B2B, leveraging data, and the future of the sales profession.