8min chapter

The Revenue Formula cover image

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

The Revenue Formula

CHAPTER

Evolution of Marketing Automation and Understanding Buyer Behavior

This chapter explores the journey into marketing automation, including the early days at Salesforce and the development of business and customer acumen. It also discusses the changing landscape of buyer behavior and the concept of social selling.

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