The Unofficial Shopify Podcast They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
Sep 2, 2025
Andrew Le and Tu Pham, co-founders of Cleverific, breathe new life into a once-hated Shopify app, turning it into a multi-million dollar enterprise. They discuss their journey of acquiring the distressed app Edit Order and the tech makeover that followed. Key topics include the challenges of transitioning to a modern framework, the importance of customer support, and clever strategies for enhancing user retention. With insights on app pricing and the significance of partnerships, their transformation story is both inspiring and informative.
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App Solved A Real Merchant Pain
- In 2015 Shopify didn't natively support order editing, forcing painful workarounds for merchants.
- Edit Order solved a real merchant pain like adding forgotten items or changing sizes without cancelling orders.
Bought A Distressed App For 2x Revenue
- Andrew and Tu acquired Edit Order in 2015 for about 2x annual revenue and closed quickly with partial seller financing.
- They paid off the seller note (~$70K) within a year and called the deal a bargain compared to later multiples.
Do Thorough Code Diligence And Migrate Gradually
- Inspect code quality and stack during due diligence and plan a rewrite if necessary.
- Migrate customers in segments to reduce risk while you rebuild the platform.