Andrew Le

Co-founder and lead developer at Cleverific. He focuses on the technical aspects of the app and has a background in working with various e-commerce sites.

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Sep 2, 2025 • 48min

They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

Andrew Le and Tu Pham, co-founders of Cleverific, breathe new life into a once-hated Shopify app, turning it into a multi-million dollar enterprise. They discuss their journey of acquiring the distressed app Edit Order and the tech makeover that followed. Key topics include the challenges of transitioning to a modern framework, the importance of customer support, and clever strategies for enhancing user retention. With insights on app pricing and the significance of partnerships, their transformation story is both inspiring and informative.

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