Tu Pham

Co-founder of Cleverific, where she heads up marketing and design. Her background includes experience in the fashion industry, contributing to her design and marketing expertise.

Best podcasts with Tu Pham

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Sep 2, 2025 • 48min

They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)

Andrew Le and Tu Pham, co-founders of Cleverific, breathe new life into a once-hated Shopify app, turning it into a multi-million dollar enterprise. They discuss their journey of acquiring the distressed app Edit Order and the tech makeover that followed. Key topics include the challenges of transitioning to a modern framework, the importance of customer support, and clever strategies for enhancing user retention. With insights on app pricing and the significance of partnerships, their transformation story is both inspiring and informative.

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