

34. Building an ABM program from scratch | Showpad
11 snips Nov 22, 2021
Becks Powell discusses getting started with ABM, building successful ABM programs, using intent data for account selection, and advice for succeeding at ABM. The podcast explores the shift towards personalized ABM strategies, gaining C-suite buy-in, and utilizing martech effectively in ABM programs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Achieving C-suite Buy-in and Personalized ABM Strategies at Showpad
02:34 • 8min
Utilizing Intent Data for Targeted ABM Campaigns
10:18 • 2min
Crafting Personalized Messaging Frameworks for Targeted Accounts in ABM
12:42 • 2min
Developing a Playbook for ABM Strategy Implementation
14:50 • 2min
Maximizing Martech in ABM Programs
16:26 • 10min