AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Let’s talk ABM
34. Building an ABM program from scratch | Showpad
Nov 22, 2021
Becks Powell discusses getting started with ABM, building successful ABM programs, using intent data for account selection, and advice for succeeding at ABM. The podcast explores the shift towards personalized ABM strategies, gaining C-suite buy-in, and utilizing martech effectively in ABM programs.
26:06
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- ABM success requires thorough research for tailored messaging and creative hooks.
- Showpad's ABM strategy focuses on regional events, one-to-one engagement, and personalized buyer experiences.
Deep dives
Transitioning from One ABM Program to Another
Bec's discusses moving from targeting 6,000 accounts at Unit 4 to focusing on the top 20 accounts at Showpad. At Showpad, the ABM approach involves regional focus, one-to-one engagement, and regional events as part of the strategy. With a more mature ABM journey at Showpad, executive buy-in and a resource-rich approach enhance the effectiveness of the ABM programs.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode