Let’s talk ABM

34. Building an ABM program from scratch | Showpad

11 snips
Nov 22, 2021
Guest
Becks Powell
Becks Powell discusses getting started with ABM, building successful ABM programs, using intent data for account selection, and advice for succeeding at ABM. The podcast explores the shift towards personalized ABM strategies, gaining C-suite buy-in, and utilizing martech effectively in ABM programs.
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1
Introduction
00:00 • 3min
2
Achieving C-suite Buy-in and Personalized ABM Strategies at Showpad
02:34 • 8min
3
Utilizing Intent Data for Targeted ABM Campaigns
10:18 • 2min
4
Crafting Personalized Messaging Frameworks for Targeted Accounts in ABM
12:42 • 2min
5
Developing a Playbook for ABM Strategy Implementation
14:50 • 2min
6
Maximizing Martech in ABM Programs
16:26 • 10min