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10min chapter
34. Building an ABM program from scratch | Showpad
Let’s talk ABM
Maximizing Martech in ABM Programs
The chapter emphasizes the necessity of skilled personnel to effectively utilize martech in ABM programs. It discusses the overwhelming range of martech solutions and the importance of aligning tools with company goals. The conversation highlights automation, dynamic operations, and the strategic building of an ABM center of excellence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode