Developing a Playbook for ABM Strategy Implementation

In this episode of Let's talk ABM, Declan chats to Becks Powell, Marketing Programs Manager UK & Nordics at Showpad. Becks is a seasoned B2B Marketing professional with significant experience - both Agency and Client-side. Having built a formidable ABM at scale machine in her previous role at Unit4, Becks is now rolling out a more personalized and curated ABM strategy at Showpad, the leading revenue enablement technology.

Here's what they cover:

- How to get started with ABM

- What constitutes the building blocks of a successful ABM program

- How to use intent data to aid account selection

- Advice on how to succeed at Account-based Marketing