34. Building an ABM program from scratch | Showpad
Let’s talk ABM
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Achieving C-suite Buy-in and Personalized ABM Strategies at Showpad
This chapter emphasizes the significance of securing C-suite support for successful ABM implementation at Showpad, where personalized buyer experiences are central. Showpad's innovative tools like content collection, personalization, sales team training, and Showpad video are discussed for effective ABM tactics. The focus on thorough research, targeted messaging, and the selection of high-value prospects over existing customers are key aspects highlighted in this chapter.
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