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Becks Powell
Seasoned B2B Marketing professional with significant experience in building ABM programs at scale.
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Nov 22, 2021 • 26min
34. Building an ABM program from scratch | Showpad
Becks Powell discusses getting started with ABM, building successful ABM programs, using intent data for account selection, and advice for succeeding at ABM. The podcast explores the shift towards personalized ABM strategies, gaining C-suite buy-in, and utilizing martech effectively in ABM programs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode