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Plain English with Derek Thompson
Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
May 28, 2024
Exploring the paradox of increasing revenues in sports media amidst declining viewership, the upcoming NBA rights deal, the impact of exclusive content like NBA playoffs on subscriber numbers, and the potential winners and losers in the evolving sports media rights arena.
48:33
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Quick takeaways
- The NBA's new media rights deal showcases how leagues can boost revenue despite declining ratings.
- Streaming services are reshaping sports media economics, with exclusive rights as a key strategy for revenue growth.
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Implications of the NBA Media Rights Deal
The podcast discusses the unconventional dynamics of the NBA media rights deal, where despite declining regular season ratings, the league is set to nearly triple its annual revenue from broadcasters. The NBA's upcoming deal, expected to be worth $76 billion over 11 years, reflects the complexities of modern sports economics.
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