Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
Navigating NBA Broadcasting Rights
This chapter examines the competitive landscape of NBA broadcasting rights and the fallout for Warner Brothers Discovery as they step back from renewal talks. It highlights the complexities of sports contracts, the importance of industry relationships, and the impact of cord-cutting on traditional media. Additionally, the discussion points to the potential advantages for the UFC amidst shifting media strategies and bidding wars for live sports content.
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