Plain English with Derek Thompson cover image

Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.

Plain English with Derek Thompson

CHAPTER

Emerging Opportunities in Women's Sports Investment

This chapter explores the increasing attention and financial backing for women's sports, with a focus on college volleyball, basketball, and softball. It highlights the challenge of converting the enthusiasm from live events into TV ratings, while also discussing the rise of professional leagues like the PWHL and the future potential for women's sports investment.

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