Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
NBA's $76 Billion Paradox
This chapter examines the NBA's imminent $76 billion rights deal in the context of declining viewership and the complexities of sports media economics. It discusses the shift towards dual revenue streams and subscription models, exploring implications for broadcasters and fan engagement strategies. Additionally, the chapter contrasts the NBA's broadcasting trends with those of the NFL, analyzing the evolving landscape of sports rights and viewer habits.
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