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Justin's Sales Career Journey
- Justin Welsh struggled initially with sales, getting fired multiple times before finding success at ZocDoc and Patient Pop.
- He grew Patient Pop from zero to $50 million ARR before burning out and starting his personal brand journey.
Personal Brand Is Amplified Authenticity
- Personal brand online is an extension of your offline brand amplified through broader sharing.
- Sharing your knowledge publicly transforms internal experience into external influence and attention.
Authenticity Over Narrow Thought Leadership
- Thought leadership requires niche focus but personal brand thrives on authenticity and evolving interests.
- Being an authentic person is more valuable than narrowly owning a topic forever.