Being Interesting and Being Likable Is the Real Winning of Personal Brand

Novall: If you're going to be likable, part of that is being interesting. Tim Ferriss' four-hour work week put him on the map; his book showcased a breadth of interesting things he's done. Novall: I think most people just don't think they're interesting. And so showing people the interesting side of you means exposing yourself to a larger audience by sharing and being open.