Generational Differences in Social Media Usage

Social media usage varies significantly across generations, with Gen Z and millennials exhibiting distinct behaviors on various platforms. While Gen Z is rapidly adopting platforms like YouTube and Reddit, they are also making inroads into Instagram, overtaking millennials' dominance on this platform. Millennials, on the other hand, show a decline in social media engagement, often sticking to one or two main platforms due to busy lifestyles and responsibilities. This generational divide highlights how younger users are more exploratory and engaged with a wider range of social media options compared to their millennial counterparts.