Sara Lebow, an insightful analyst, leads a discussion with fellow analysts Blake Droesch and Paola Flores-Marquez on the evolving retail landscape shaped by Gen Z. They explore how Gen Z leverages TikTok for product discovery while valuing in-store experiences. The trio highlights the importance of engaging social media strategies and how smartphones influence in-store shopping. They also discuss the balance between idealism and pragmatism in Gen Z's purchasing decisions, offering brands essential insights into this unique consumer mindset.

In this conversation, analyst Paola Flores-Marquez delves into social media trends across generations. She reveals that Gen Z's favorite platform is Instagram, while Boomers are rapidly adopting TikTok, spurred by their grandchildren. The discussion highlights how millennials are shifting away from their once-preferred apps. Flores-Marquez also examines Generation C's unique challenges shaped by the pandemic, including their adaptability and resilience, offering insights into the evolving landscape of social media usage.