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The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024
Behind the Numbers: an EMARKETER Podcast
The Surprising Rise of TikTok Among Baby Boomers
This chapter explores the unexpected rise of TikTok among Baby Boomers, with a notable 12% increase in users from this generation within a year. It challenges stereotypes about older adults and technology, highlighting the influence of grandchildren in driving this digital engagement.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode