Generational Shift in Social Media Usage

This chapter investigates the evolving social media behaviors across generations, with a particular focus on Generation Z's rapid adoption of platforms like Instagram and Reddit. It highlights the contrasting approaches of Millennials and Gen Z towards digital interactions, emphasizing Gen Z's adventurousness and their search for community across various platforms. Additionally, the chapter examines the unique characteristics and usage patterns of Gen X, revealing their preference for Facebook and Pinterest in an increasingly diverse social media landscape.