Behind Gym Doors | A Fitness Business Podcast 250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months
May 11, 2023
Rick Mayo, mastermind behind Alloy Personal Training's remarkable franchise success, reveals his secrets to building a fitness empire that not only attracts members, but keeps them engaged for an impressive 36+ months. They discuss the power of habits and transformation, client retention strategies, building a strong community, and attracting and leading talent for franchise success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
Marketing, Brand Promise, and Target Market
05:33 • 7min
The Power of Habits and Transformation
12:13 • 3min
Client Retention and Building a Community
15:10 • 18min
Attracting and Leading Talent for Franchise Success
33:25 • 5min
Setting Goals and Balancing Sales and Operations
38:19 • 3min