250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months
Behind Gym Doors | A Fitness Business Podcast
00:00
Introduction
This chapter explores Alloy Personal Training's franchise model and business strategies, including aligning with the brand promise, member retention, simplifying the business model, increasing lifetime customer value, evolving from personal training to smaller group settings and consulting, and their successful pivot to franchising.
Transcript
Play full episode
