Behind Gym Doors | A Fitness Business Podcast cover image

250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ Months

Behind Gym Doors | A Fitness Business Podcast

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Client Retention and Building a Community

They discuss the high level of client retention in the business, the importance of charging a higher membership fee, borrowing ideas from other industries to improve customer experience, and systemized practices that enhance client satisfaction. They also emphasize the importance of building a strong community within the business.

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