What's the Big Idea with Andrew Horn
Nir Eyal - How to become Indistractable in an Overwhelming World
Sep 16, 2019
Nir Eyal, a prominent behavioral economist and author of 'Indistractable,' shares his journey from creating addictive tech to teaching others how to regain their focus. He reveals that distraction often stems from internal triggers rather than devices. Eyal debunks the myth of phone addiction, emphasizing intentional attention management instead. He discusses practical strategies for enhancing workplace productivity and self-control, advocating for introspection and a supportive culture to combat the overwhelming distractions of modern life.
51:20
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Quick takeaways
- Distractions often originate from within, linked to internal triggers like discomfort, rather than solely from external technologies.
- Achieving traction requires intentional planning and prioritization, ensuring that actions align with one's core values and goals.
Deep dives
Regaining Control Over Attention
Individuals have more control over their attention and actions than they often realize. Many hold the belief that technology is hijacking their brains and causing distractions, but deeper exploration reveals that distraction starts from within. Awareness of internal triggers—such as discomfort and emotional responses—plays a crucial role in managing focus. By recognizing these triggers, individuals can reclaim their attention and engage more purposefully with their tasks.
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