The Predictable Revenue Podcast 380: Fail Fast, Pivot Smart with Paul Doerwald
Mar 13, 2025
Paul Doerwald, Founder of Clockk, shares his journey of creating a time-tracking tool tailored for small consultancies. He reveals how customer feedback shaped the development of Clockk, emphasizing the importance of listening to users. Paul discusses the frustration of managing multiple projects with traditional tools and the often-loathed task of time tracking. His insights on navigating product-market fit and the significance of ongoing customer engagement provide valuable lessons for entrepreneurs tackling similar challenges.
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Clockk's Origin
- Paul Doerwald's initial idea was a project dashboard for small consultancies.
- During customer development, a potential user dismissed the idea but expressed frustration with timesheets, inspiring Clockk.
Customer Development
- Conduct thorough customer development before coding.
- Use non-leading questions like those in Cindy Alvarez's book, "Lean Customer Development."
Timesheet Frustration
- People get emotional about timesheets, expressing frustration and a desire for them to disappear.
- Timesheets are essential for consultancies, despite being a purely administrative task.
