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The Predictable Revenue Podcast
380: Fail Fast, Pivot Smart with Paul Doerwald
Mar 13, 2025
Paul Doerwald, Founder of Clockk, shares his journey of creating a time-tracking tool tailored for small consultancies. He reveals how customer feedback shaped the development of Clockk, emphasizing the importance of listening to users. Paul discusses the frustration of managing multiple projects with traditional tools and the often-loathed task of time tracking. His insights on navigating product-market fit and the significance of ongoing customer engagement provide valuable lessons for entrepreneurs tackling similar challenges.
28:46
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Quick takeaways
- Paul Doerwald pivoted his startup's focus from project management to timesheet solutions after engaging with potential clients and identifying their real pain points.
- The podcast emphasizes the value of continuous customer feedback and validation processes in refining a product to achieve market fit and enhance user satisfaction.
Deep dives
Origins of the Idea
The concept for Clock originated from discussions about product needs within small consultancies. The founder initially sought to develop a project dashboard but pivoted after learning about the frustrations surrounding timesheets. A conversation with a potential client revealed that timesheets were a significant pain point in the industry, prompting a shift in focus towards developing a solution that would simplify time tracking. This early validation process emphasized the importance of addressing actual customer pain points rather than sticking rigidly to initial ideas.
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