Navigating Challenges in Software Development

Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it."

Instead of defending his idea, Paul listened. The same person, without prompting, brought up a completely different frustration: timesheets. That’s when Clockk was born.

Highlights include: Scratching Your (Product) Itch (03:42), Customer Development Questions (05:25), The Product Validation Process (09:06), Being Your Own First Customer (12:47), And more…

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