"There's No Technician Shortage!" – The Mastermind Behind Bozard's Service Lane Machine | Ed Roberts, COO at Bozard Ford Lincoln

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Sep 16, 2025

Join Ed Roberts, COO at Bozard Ford Lincoln and author of 'Mile One,' as he shares his journey from the ground up in the automotive dealership world. Discover how he scaled a team of 165 technicians and established the Bozard Technical Institute. Ed emphasizes the importance of a people-first culture and technician development programs. He dives into the innovative mobile service strategy and the power of video transparency in boosting sales. Plus, get insights on his personal leadership philosophy and the small, consistent improvements that drive success.

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INSIGHT

Create Technicians From Within

Ed Roberts created technicians by promoting entry-level roles into techs through development programs.
He emphasizes building internal career paths rather than hiring experienced techs.

ANECDOTE

From Homeless Teen To Dealer Leader

Ed shared he was homeless as a teen and used a $600 car as his first home to escape a criminal family environment.
That separation and tenacity launched his automotive career and drive to build career paths for others.

ADVICE

Build Development Programs, Not Excuses

Do build structured development programs to grow technicians instead of blaming a technician shortage.
Partner with high schools and tech schools and iterate curriculum over time.

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