Mobile Service Strategy, Selling with Video, and Recalls

Ed details mobile service scale and economics, how video transparency boosts sales, hiring field communicators, and treating recalls as chances to reintroduce customers to the dealer.

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Today I’m joined by Ed Roberts, COO at Bozard Ford Lincoln. We discuss how Ed scaled a team of 165 technicians from scratch, the strategies behind his world-class service lane, his unlikely entry into dealerships nearly 30 years ago and much more.

This episode is brought to you by:

1. Cox Automotive - Discover what’s driving improved customer experiences—and dealership results. Download the Drivers of Shopper Satisfaction ebook from Cox Automotive today: https://carguymedia.com/464vOfw

2. DLRdmv – Dealers, are you still stuck using outdated interstate titling methods? DLR50 from DLRdmv modernizes out‑of‑state titling by providing 24/7 sales tax, title, and registration fees, pre‑populated state-specific forms, through an online platform that directly integrates with your DMS. CDG listeners get 30 days of free full-service access to DLR50 on unlimited out-of-state deals. Head over to @ http://www.DLRdmv.com/CDG , use code POD30 to claim your free month today.

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co

Get your own copy of Ed Roberts book "Mile One: An Endless Journey to Effective Leadership" here: https://a.co/d/iC7TKZd or visit his website at https://mileoneleadership.com/

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00:41 Why is culture so important?