Mile One Book & Personal Side

Why Ed wrote Mile One—focus on consistent small improvements—and a personal glimpse: adrenaline hobbies, family motivations, and how his background shaped leadership.

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Today I’m joined by Ed Roberts, COO at Bozard Ford Lincoln. We discuss how Ed scaled a team of 165 technicians from scratch, the strategies behind his world-class service lane, his unlikely entry into dealerships nearly 30 years ago and much more.

This episode is brought to you by:

1. Cox Automotive - Discover what’s driving improved customer experiences—and dealership results. Download the Drivers of Shopper Satisfaction ebook from Cox Automotive today: https://carguymedia.com/464vOfw

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Get your own copy of Ed Roberts book "Mile One: An Endless Journey to Effective Leadership" here: https://a.co/d/iC7TKZd or visit his website at https://mileoneleadership.com/

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00:41 Why is culture so important?