Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09

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Feb 12, 2025

Explore the art of building a brand that resonates by creating movements instead of simply selling products. Discover the power of storytelling and personal growth in fostering community and loyalty. Learn why writing a meaningful book is essential for establishing a dedicated following. Uncover how hosting impactful events showcases your authority and attracts your ideal audience. Delve into the legacy you can build through contribution, as well as the importance of effective sales strategies that go beyond traditional funnels.

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ADVICE

Building a Movement

Build a movement, not just a product-based business.
Gather customers, serve them, and create a loyal following.

insights

INSIGHT

The Power of Books

Every great mass movement started with a book, setting the doctrine for its followers.
Writing a book helps solidify your thoughts and principles, creating a foundation for the movement.

question_answer

ANECDOTE

Send Out Cards Inspiration

Russell Brunson attended a Send Out Cards event and realized the power of movements.
This inspired him to build ClickFunnels as a movement, not just a software company.

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Building a Movement Through Contribution and Storytelling

02:52 • 10min

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The Art and Challenge of Crafting a Meaningful Book

13:10 • 5min

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Building Legacy Through Events and Writing

18:39 • 15min

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Maximizing Funnel Conversions Through Effective Selling

The Bible is a comprehensive collection of texts that form the central religious text of Christianity and Judaism. It is divided into the Old Testament, which includes books such as Genesis, Exodus, Leviticus, and others that narrate the creation of the world, the history of the Israelites, and the prophetic messages. The New Testament focuses on the life, teachings, death, and resurrection of Jesus Christ, along with the early Christian church and its spread. The Bible contains a wide range of genres, including historical narratives, poetry, wisdom literature, prophetic writings, and epistles.

Dotcom Secrets

Russell Brunson

DotCom Secrets is not just another 'how-to' book on internet marketing. It focuses on the science of funnel building, helping businesses identify and fix their 'funnel' problems. Russell Brunson, the CEO and co-founder of ClickFunnels, shares his expertise gained from running tens of thousands of split tests. The book provides actionable blueprints on how to build sales funnels, increase traffic and conversions, and transform your business into a profitable sales and marketing machine. It emphasizes the importance of understanding your dream clients, creating a value ladder, and implementing effective follow-up funnels to keep customers engaged.

Expert secrets

Russell Brunson

In 'Expert Secrets,' Russell Brunson provides strategies to help entrepreneurs build a mass movement of people who will pay for their advice. The book is divided into sections that cover creating your personal brand, building a movement, creating belief, and using funnels to convert visitors into lifelong customers. It emphasizes the importance of finding your voice, developing an attractive character, and using story-selling techniques to connect with your audience and drive sales.

The Book of Mormon

Another Testament of Jesus Christ

Mormon and Moroni

Joseph Smith

The Book of Mormon is a scripture that tells the story of a group of Hebrews who migrated from Jerusalem to the Americas around 600 BCE. It describes their history, including their division into two main groups: the Nephites and the Lamanites. The book emphasizes the appearance of Jesus Christ to these people after his resurrection, where he teaches them and establishes his church. It also discusses various doctrinal topics such as the fall of Adam and Eve, the nature of God, baptism, and the importance of faith and repentance. The book ends with Moroni's testimony and an invitation to readers to come unto Christ and be perfected in him.

Traffic Secrets

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Russell Brunson

Traffic Secrets by Russell Brunson is a comprehensive guide for entrepreneurs to learn the art and science of getting traffic to their websites and funnels. The book focuses on timeless, direct marketing techniques that help entrepreneurs identify their dream customers, discover where they congregate online, and implement strategies to grab their attention. Brunson, the CEO and co-founder of ClickFunnels, shares market-tested strategies for understanding customer needs, creating effective hooks and stories, and making compelling offers. The book emphasizes the importance of diversifying traffic sources to avoid dependence on a single platform and provides step-by-step instructions for mastering multiple traffic sources.

Think and Grow Rich

Napoleon Hill

Published in 1937, 'Think and Grow Rich' is a seminal work in the self-help genre. The book is the result of over twenty years of research by Napoleon Hill, who studied the habits and achievements of more than 500 successful individuals, including Andrew Carnegie, Thomas Edison, and Henry Ford. Hill distills their wisdom into thirteen principles that, when practiced with persistence and faith, can transform dreams into reality. These principles include the power of desire, faith, specialized knowledge, organized planning, and the role of the subconscious mind. The book emphasizes the importance of maintaining a positive mental attitude, setting clear and specific goals, and taking consistent action to achieve success. It also explores the concept of the 'Master Mind' alliance and the need to overcome fears and doubts to achieve one's objectives.

Life's Golden Ticket

Brendon Burchard

In 'Life's Golden Ticket', Brendon Burchard tells the story of an unnamed narrator who, after an argument with his comatose fiancée Mary, is instructed to visit an abandoned theme park where Mary's younger brother died. At the park, he meets Henry, a wise groundskeeper, who guides him through various attractions, each imparting life lessons and forcing the narrator to confront his past and societal lies that have held him back. The journey is a metaphorical exploration of self-help and motivational themes, encouraging readers to take responsibility for their lives, forgive, and strive for personal growth and redemption.

Most businesses sell products… The best businesses create movements! In this episode of The Russell Brunson Show, I’m breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you!

Key Highlights:

The two essential elements every successful movement is built on
Why writing a book is the foundation for building a loyal following
How hosting an industry event cements your authority and attracts your dream customers
The difference between selling a product and leading a movement
How ClickFunnels became more than just software—by building a movement of Funnel Hackers
Why legacy comes from creating something bigger than yourself

Building a movement isn’t just about making more sales… It’s about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements.

This episode will show you how to plant your flag, gather your people, and build something that lasts! Let’s do it!

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