Dental Practice Heroes

Easy, Low-Cost Ways to Improve Patient Experience & Get More Reviews

Sep 4, 2025
Dr. Henry Ernst, an experienced dentist and coach, alongside Dr. Steve Markowitz, a multi-practice owner, dive into essential strategies for enhancing patient experience. They emphasize the importance of first impressions and the role of phone etiquette in fostering patient loyalty. Creative, low-cost marketing ideas like thoughtful patient gifts and community events are discussed as powerful tools for generating positive reviews. By cultivating a culture of empathy and accountability, practices can significantly improve their patient journeys and drive growth.
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INSIGHT

Experience Equals Acceptance

  • Patient experience directly drives treatment-plan acceptance and referrals.
  • Small front-desk and in-clinic touches compound into higher case acceptance.
ADVICE

Start With The Phone

  • Audit and optimize every touchpoint starting with phone calls.
  • Ensure phones are answered, conversations are controlled, and greeting protocols are defined.
ADVICE

Audit Patient Journey Often

  • Design checklists for greetings, amenities, and follow-ups and audit them regularly.
  • Use secret shoppers and frequent audits to keep standards high and consistent.
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