Stacking Growth | The B2B Marketing Podcast 26 - The Most Effective B2B Paid Search Strategies
Mar 31, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 3min
How to Use High Intent Keywords in Google Ads Campaigns
03:10 • 3min
How to Set Up a Gil Search and Just Let It Sit
05:42 • 2min
The Philosophy of Our Paid Search Strategy
08:12 • 4min
Setting Expectations Early
11:44 • 2min
Paid and Organic Search - Is That a Good Idea?
14:05 • 3min
Is There Any Unique Tokens That Are Unique to Your Product?
16:48 • 2min
Conqueror Conquest Campaigns
18:39 • 6min
Creating a Culture of Ungating Things
24:14 • 2min
Is There a Point Where You're Almost Over Optimized?
26:18 • 2min
Can You Over Optimize Your Ads?
27:49 • 4min